Pay Per Click – PPC
Our certified Google AdWords experts will research keywords for your business, product or services and identify keywords that are generating top search traffic with a high conversion rate. We also analyze keywords with your competitors to develop a competitive keywords strategy for your campaigns.
Ad Copy-writing – Display Ads
We ensure that your display ads are eye catching and ad copies are relevant to keywords, landing page content and comply with Google AdWords policy. We add call to action that lets clients know what action they should immediately take and what to expect.
Ad Landing Page Optimisation
Your ads landing pages will be optimised for ads relevancy, Google AdWords policy compliance and user friendly. This will improving Quality Score.
Campaign Setup and Management
Our certified AdWords digital marketing team will setup and fully manage your campaigns. We’ll then continue to provide ongoing campaign optimisation and reporting to ensure maximum results are achieve within your budget (big or small).
Analysis and Reporting
We will regularly analyse your campaigns and provide reports to ensure we are within targeted goals and determine any area for improvement.
What we’ll be doing
· Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in PPC campaigns
· Track, report, and analyse website analytics and PPC initiatives and campaigns
· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
· Optimise copy and landing pages for search engine marketing
· Perform ongoing keyword research, expansion and optimisation